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    Checking Out

    by Amanda Avutu

    An elderly couple, a lady with an oxygen tank, and an ancient woman in the most splendid marigold and red sari walk into a crowded waiting room. No, it’s not a setup for a terrible joke, although it could be.

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    by Amanda Avutu

    We looked for him this morning on the way to school, the emaciated man I have seen every day, at least twice a day, for the past four months.

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    Founder, Amanda Avutu on a Good Reason

    by Amanda Avutu

    I couldn’t shred a carrot—that’s how weak I was. And I was craving a carrot, lime, and raisin salad because I was finally hungry, damn it! Three months earlier, I’d been preoccupied with rebooting the business I’d started in 2001, and which I’d tapered to a trickle around 2008.

Welcome to One Good Egg, the Good Egg Branding blog. We’re writers helping social entrepreneurs discover, articulate, and shout their brand stories from the urban-farmed rooftops. We do this because we believe that one good egg can have one hell of an impact. Here we share insights, stories, and advice for (and about) people looking to make a profit and a difference.


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