Toot! Toot!

    Why it's Imperative to Share Your Social Goodness Story

    by Amanda Avutu

    Let’s face it, you’re a do-gooder. It’s just who you are. It’s part of who your business is, too. So why the reluctance to sound that trumpet? I can’t tell you how many business owners I meet who do a metric ton of good. I’m not just talking Mother Theresa-level stuff, either. Little things add […]

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    You’re Better Than All Bran:

    Beyond Bullet Points in Bios

    by Amanda Avutu

      There’s you. . .and then there’s “paper you.” Paper you touts a thousand dull facts that are about as exciting to ingest as a bowl of All Bran. As a social entrepreneur, someone who is driven by making a difference, not just a profit, enquiring minds want to know what sparked your passion, how […]

  • hellomynameisjargon

    Don’t be a Jargon McJargonson

    Why Clear, Yet Dazzling, Content is Best

    by Amanda Avutu

    There’s an epidemic going on in the business world. We say epidemic, because it’s contagious. One person uses a little jargon. Next thing you know it’s part of your entire business network’s vernacular. No one is quite sure what it means. And yet no one wants to be the one to axe it.

Welcome to One Good Egg, the Good Egg Branding blog. We’re writers helping social entrepreneurs discover, articulate, and shout their brand stories from the urban-farmed rooftops. We do this because we believe that one good egg can have one hell of an impact. Here we share insights, stories, and advice for (and about) people looking to make a profit and a difference.


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